Canadian Cheer Practice Wear That Survives the Season

High-performance youth-focused cheer practice wear for girls. No duties. No $100+ price tags. Designed by cheerleaders for cheerleaders.

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Cheer practice gear starting at $50 CAD | Discounts on Shipping

The Grit & The Grace Collection

Why Canadian Cheer Parents Choose Hit Zero

Canadian value

Designed and shipped from Toronto—no duties, no currency conversion, no surprises. Canadian cheer practice wear starting at $50. Premium quality without the luxury markup.

Designed by Cheerleaders

Our Chief Product Officers are competitive all-star athletes (ages 11 & 13). If it doesn't survive practice or pass their standards, it doesn't make the cut. Real athletes testing real gear.

Built to Last

Performance fabrics tested through 50+ washes. Rhinestones stay put, tops stay opaque during inversions. Gear that survives the season - and beyond.

Zero Doubt 30-Day Guarantee

Buy it. Wear it to practice. Wash it. If you don't love the fit, feel, and performance, return it within 30 days for a refund or exchange. We stand behind every stitch.

Hit Zero Athletics Classic Trucker Hat - Black with Pink - EMBROIDERY - Hit Zero Athletics

Cheer Dad approved

Accessories for athletes and their fans

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The Elevate Luxe Compression Sport Tank Top - Tank Top - Hit Zero Athletics

Cheer Mom approved

Experience the fit and luxury you know from the world's leading active Wear brands—without the price tag (Adult sizes only)

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parent gear for youth summit in april

Our Story

Building Canada's go-to brand for youth cheer practice wear. Quality gear designed by athletes, priced for families. No duties, no markups—just honest pricing on apparel that performs. our Chief Product Officers can tell you all about it!

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Find one of our Zero Hero Brand Ambassadors on Instagram to secure a 15% discount!

Frequently asked questions

What is Hit Zero Athletics?

Hit Zero Athletics is Canadian cheer practice wear designed in Toronto for all-star athletes who train hard and compete harder. We create high-impact sports bras, rhinestone compression crops, performance shorts, and premium activewear at honest prices—no luxury markups, no compromises on quality.

To Hit Zero is to achieve perfection. Our gear embodies three principles: Grit (mat-ready tech that won't fail), Grace (high-contrast designs that perform flawlessly), and Community (protecting athletes who push the limits of physics).

Our collections include the Grit & Grace line (all-star cheer practice wear from $68), the Showtime sets (high-impact mix-and-match practice wear), the Elevate Collection (Lululemon alternative activewear from $39.99), and essential cheer accessories.

Every piece is backed by our Zero Doubt guarantee. Designed in Toronto, built for athletes, priced fairly. Free shipping on orders over $100 CAD.

What is the Zero Doubt Guarantee?

Our Zero Doubt guarantee means if you're not completely satisfied with your Hit Zero purchase, we'll make it right. We stand behind the quality and performance of every piece we sell. If your gear doesn't perform as expected, contact us and we'll resolve it. Review our full return policy for details.

What makes Hit Zero different from other cheer brands?

We're Canadian-designed with honest pricing. Most cheer brands either charge luxury prices for basic practice wear or sell cheap gear that falls apart after a few washes. Hit Zero sits in the middle: competition-quality fabrics and construction at prices that make sense for families. Our rhinestones are heat-pressed to survive 50+ washes. Our compression fabrics maintain opacity during inversions. Our activewear rivals Lululemon at 40-60% less cost. We're a small brand with lower overhead, which means better value for you.

Do you only sell cheer practice wear?

No. While the Grit & Grace and Showtime collections are designed specifically for all-star cheerleaders, our Elevate Collection is premium activewear for anyone—yoga, Pilates, gym training, or everyday athleisure. If you love the buttery-soft feel of Lululemon but not the $100+ price tags, the Elevate Collection is for you. We also carry accessories (trucker hats and gym bags) that work for any athlete or parent!

What does 'mat-made community' mean?

The mat-made community refers to the bonds formed between athletes who literally trust each other with their lives. When you're being thrown 15 feet in the air or holding someone in a pyramid, you're relying on teammates who have your back—always. That trust is built through countless hours on the mat, training together, failing together, and ultimately succeeding together. Hit Zero was created by and for this community. We understand what you need because we are living it.

Where are you located?

Hit Zero Athletics is based in Toronto, Ontario, Canada. We design all our collections in-house and ship across Canada and the United States. Our warehouse is in Toronto, which means faster shipping for Canadian customers and lower duties than ordering from US-based cheer brands.